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A digitally native footwear brand, M.Gemi reimagines the luxury shoe market, offering artisanal Italian craftsmanship in weekly limited editions to American shoppers at competitive prices. As the Photo Art Director, my role focused on conceptualizing and actualizing weekly digital marketing campaigns that share the thrilling sense of discovery, impeccable level of quality and passion for beautiful, handmade shoes.

Role: Photo Art Director

Year: 2018 - 2019

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These luxe, crush slip-ons are a chic sub-in for sneakers on days you need to be a bit more dressed or just want to mix things up. They're just as versatile, and dare we say more comfortable. Perfect for driving stick shift along the winding cliffs of Positano. Or for just slipping on for a city-chic errand run.

Photographer - Diggy Lloyd

Model - Diana Timofeeva - Women360

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MGemi Channel

The Y Heel is about the balance between beauty and strength, ancient architecture and modern design, what you can and cannot see.

Italian architecture inspires a dramatic, elongated vamp, while a sharp pointed toe gives it an effortlessly chic look. Choose from buttery Italian leather or a cool high-gloss snakeskin print

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Art Directed all product photography on the site including Men's and Women's shoes and belts

Occasionally prop styled as well. 

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M.Gemi Men -  Extraordinary construction. Handcrafted details. Perfect proportions. Step into something remarkable.

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