Known for it's crafted artisan details and modern femininity, Kobi Halperin is a ready-to-wear label that has quickly captured the US Market and has begun expanding into the European markets, only 4 years into its tenure. As part of the founding team, my role as Art Director and Brand Creative was to define and shape the Kobi Halperin brand identity and voice through compelling seasonal campaigns, content creation, storytelling, web design and luxe packaging and branding.
Role: Art Director and Brand Creative
Year: 2014 - 2018
Spring 2017 Campaign
Photographer - Erez Sabag
Model - Paula Marcina - Elite Models
Photogrpher - Erez Sabag
Model - Paula Marcina @ Elite Models
Deeply inspired by art - a brand concept we developed early on was seeing and treating the clothes as pieces of art; Fashion as the medium. Frames - and this idea of framing the clothes - became emblematic with Kobi Halperin, and were visually represented in showroom fixtures and prints in fabrics. For our Spring 2017 look book - we set out to recreate a gallery with blank canvases to showcase the collection.
Because there is so much detail in the clothes - it was important to keep the packaging clean and minimal. From business cards, to trim, to showroom fixtures - I designed all the Kobi Halperin branding and packaging.
Photogrpher - Erez Sabag
Model - Marinet Matthee @ The Lions Agency
Designed, built and created assets for KobiHalperin.com. Created a digital exploration where customers could see current and past collections, learn more about the brand and shop through stockist links.
Photographer - Kristian Schuller
Model: Chloe Braaten @ Supreme Models
Model: Yvonne Wegener @ NEXT Management
Photographer - Kristian Schuller
Model: Madisin Rian @ Supreme Models
Model: Fred Juneau @ NYMM
Designed, produced and wrote all copy for the Kobi Halperin Brand Book.
Brand book was submitted as his application to the CFDA - and Kobi was accepted on his first try.
